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Nerses Krunkyan

Executive Leader. Academic Innovator.

Creator of the Precision Growth Model.

CEO with 15+ years of experience bridging data-driven decision-making, corporate leadership, and real-world business execution across public and private sectors.


CEO · Former Commercial Director · Assistant Professor
·PhD Researcher · Judge & Industry Expert

Who is Nerses Krunkyan

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Nerses Krunkyan is a senior executive, entrepreneur, and researcher known for developing the Precision Growth Model - a structured framework for transforming fragmented business activities into measurable, scalable management systems. His work focuses on data-driven decision architecture, precision marketing, and operational control in real-world business environments.

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Key roles

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  • Chief Executive Officer, Nova Tire Barn Center (Los Angeles)
     

  • Former Commercial Director & Co-Founder - Pro MS (Market-leading service company)
     

  • Former Head Specialist, Audit Chamber of Armenia
     

Assistant Professor, Armenian State University of Economics

The Precision Growth Model

The Precision Growth Model (PGM) Also known in academic contexts as the Precision Marketing Decision-Making System (PM-DMS)

  • Developed during PhD research (2007–2008)
     

  • Converts marketing from tactics into a decision system
     

  • Based on data, forecasting, feedback, and control

  • Validated through real business application
     

  • Actively used today in entrepreneurial practice
     

Model Overview
Explore Applications

Why It Matters

  • Enables predictable growth
     

  • Reduces risk in decision-making
     

  • Aligns marketing with management
     

  • Works in competitive and regulated environments
     

  • Designed for long-term scalability

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Experience Across
Demanding Environments

Work with reputable and demanding institutions (e.g., UWC Colleges)
 

Leadership in regulated,
high-accountability environments
 

Public + private sector experience
 

International exposure (Armenia → U.S.)
 

“Demanding environments don’t
slow you down - they sharpen you.”

Academic & Thought Leadership

  • Assistant Professor of Marketing Research
     

  • PhD research in precision marketing & decision systems
     

  • Creator of a CRM-related decision-making model still in use
     

Contributor to applied business thinking

Judging,
Advisory & Professional Recognition

  • Industry judge (CODiE Awards categories)
     

  • Evaluator of administrative systems and products
     

  • Advisory perspective on operational excellence
     

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Media & Publications

Values & Philosophy

Goal: Human depth without emotion

Precision over improvisation

Systems over shortcuts

Responsibility over visibility

Long-term value over quick wins

Contact

Get in Touch

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